Startup Basics


What Does It Take To Be An Entrepreneur?

Are you a pioneer who’s willing to take business risks? An innovator who develops ideas until they come into fruition? A leader who is skilled in organizing and managing a business venture in a constantly evolving global marketplace?   If you answered yes to all three questions, then you have what it takes to be a successful entrepreneur!   Whether

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5 Ways Consumer Product Entrepreneurs Thrive While Others Fumble

Selling products into retail industry is tough. Competing head to head with the big brands is almost impossible. They have established partnerships in distribution and access to seemingly unlimited marketing budgets. In fact, ten companies control the majority of consumer brands on the shelf at your local retailer. Fortunately, for consumer product entrepreneurs, these large companies are more likely to

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6 Keys to Proving a Viable Startup Business Model

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking yourself the same question. Too many founders have learned that passion and free beta products do not imply a sustainable business.

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To Succeed With Your Small Business Avoid These 5 Mistakes

At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it’s important to remember that launching a new business is risky: According to a recent SBA report, [PDF link] about 50% of all small businesses will fail within just five years. Managing a startup can be a

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